Job security, work-life balance, and numerous opportunities for professional advancement are what set them apart from the competition.
According to the First Choice Employer survey, conducted in 2024 on a sample of more than 34,000 respondents, HEP, Prvo plinarsko društvo, and HOPS are the most desirable employers in the electricity, gas, steam, and air conditioning supply industry.
The survey results reflect the desires and expectations of workers, showing which companies respondents would most like to continue their careers with if they could choose freely.
Employers of first choice in 2024 in energy supply sector
To find out what sets the most desirable employers apart from others, participants in the First Choice Employer survey singled out up to three key factors that define their ideal employer. The majority of respondents (70.8%) cited job security, followed by work-life balance (45%) and opportunities for professional advancement (36.8%). They also highlighted the importance of a good company reputation, quality relationships among colleagues and fair treatment from superiors.
According to the survey results, 48% of respondents who would most like to work in energy supply companies often think about changing jobs, which is slightly more than the overall sample (46%). An additional 40.6% think about this option occasionally, while 11.1% of respondents do not consider changing employers at all.
On the other hand, those who already work for their ideal employer in that sector are less likely to consider a change. As many as 51% do not plan to look for a new job at all, and only 10.6% often think about leaving.
Respondents who would most like to work in energy supply companies value benefits such as travel expenses, performance bonuses, flexible working hours, additional education opportunities, paid additional health services, and more vacation days the most. On the other hand, they consider referral bonuses, company-organized weekend get-togethers, and subsidized relaxation activities, such as wellness, to be the least important.
About the research:
The survey on first-choice employers was conducted by Alma Career Croatia via the portal portal on a sample of more than 34,000 respondents during 2024. The survey has been conducted annually for the twentieth year in a row.
It is important to note that the survey is based solely on the respondents' perception of the companies themselves and their free choice (the survey did NOT offer company names in advance). The aim of the survey was to find out which, and why, employers on the Croatian labor market are the most attractive to the general public and to highlight those that have progressed the most.
Respondents were asked to name (in order) their three first-choice employers (i.e., their 'first', 'second', and 'third' choice employers). Scoring was such that 'first' choice employers received 3 points, 'second' choice 2 points, and 'third' choice 1 point, and the overall ranking of employers was calculated based on this.
21.08.2025.