THERE'S

A

REASON

WHY

WHE HAVE

TWO EARS AND

ONLY ONE MOUTH

ANNUAL RESEARCH

To see clearly is to perceive the world through the eyes of another person.

The annual research survey collects information from the general public about their most desirable employers, as well as the reasons why these companies have earned their place on their 'most desirable' list. The data has multiple benefits because it provides information about what is important to your potential employees when choosing an employer, and it serves as the foundation for developing your employer branding strategy. The most attractive and the most desirable employers are not always the biggest and strongest, but those who understand the wants and desires of their employees and, consequently, establish and enjoy a solid reputation among the general public.

METHODOLOGY

We diligently collect data so that you can dedicate yourself to creating an employer brand strategy

Prikupljanje informacija provodi se putem online anketnih uptnika tijekom cijele godine, a obrada podataka prema Top of mind awareness (TOMA) metodi gdje ispitanici sami moraju unijeti naziv poslodavca te, sukladno tomu, nema sugestija niti ponuđenih odgovora.

Prema broju ostvarenih bodova (1 bod za treće mjesto, 2 za drugo i 3 za treće) kreiraju se liste najpoželjnijih poslodavaca. Podaci su analizirani na razini cjelokupnog tržišta, industrija, pojedinih zanimanja ili pak po potrebi tvrtke što poslodavcima pruža detaljnije razumijevanje vlastite pozicije, kao i pozicije konkurenata.

Popuni anketu

REPORTS AND PRICES

2 reports and a detailed insight into how the public perceives your company, competitors or industry

Every year since 2006, we have produced fresh reports based on research data, which serve as the foundation for developing a public reputation strategies. Thanks to the fact that the research has been conducted for many years, it is possible to see the popularity of individual companies over a longer period of time and determine which of them have progressed or changed their position on the list, as well as trends regarding the wishes and preferences of candidates on the labor market.

identificirate faktore atraktivnosti koji su najvažniji različitim skupinama kandidata
prilagodite Employee Value Proposition (EVP) potrebama i očekivanjima ciljane publike
odredite koje benefite i pogodnosti istaknuti u oglasima za posao i employer branding kampanjama
kreirate relevantnije poruke i komunikaciju za različite profile kandidata
prepoznate kanale i izvore putem kojih kandidati dolaze do informacija o poslodavcima
bolje razumijete koliko su zaposlenici povezani sa svojim poslodavcem i što utječe na njihovu spremnost na promjenu posla

IZVJEŠTAJI I CIJENE

Market & Industry Insights

Report of the entire research results

Report example

Benchmark Insights

Brand image of specific company/companies based on data collected in the research

IZVJEŠTAJI I CIJENE

Competitive report

Brand image of a competitor's company that is in the TOP 20 employers

Reasons for the attractiveness of first-choice employers for a particular company

Activity report

A detailed analysis of a specific activity based on research results

Presentation of Top employers within the leased industry

BEDŽ POSLODAVAC PRVOG IZBORA

Bedž Poslodavac prvog izbora potvrda je da je vaša organizacija prepoznata među najpoželjnijim poslodavcima prema mišljenju kandidata na tržištu rada.

Temeljen na rezultatima neovisnog istraživanja, bedž predstavlja snažan alat za jačanje reputacije poslodavca i izgradnju povjerenja među postojećim i budućim zaposlenicima.

Prednosti korištenja bedža

povećava vjerodostojnost employer brand komunikacije
ističe vas u odnosu na konkurenciju
doprinosi većoj vidljivosti među kandidatima
pruža dodatnu PR i komunikacijsku vrijednost
potvrđuje status poželjnog poslodavca na tržištu rada
omogućava veći broj prijava na oglase

TOP 10 OF PREVIOUS YEARS

Hardworking, consistent, courageous and proactive in building their corporate culture are on the most desirable list. The public recognized them and listed them as the most desirable.

Every year, the list of the most desirable changes depending on the employers that the respondents indicate as well as the votes of the respondents. More detailed information and reasons for attractiveness are available in the annual reports.

Detaljnije informacije i razlozi atraktivnosti, kao i beneficije koje kandidati s tržišta rada žele dostupni su u godišnjim izvještajima.

2022.

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Alma Career Croatia d.o.o.

Strojarska 20, 10000 Zagreb

CONTACT

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We enjoy communicating. We are friendly and approachable, as well as direct and concise. We are experts in our field and believe we have the answers to all of your questions, but if we don't, we will gladly investigate and learn something new and get back to you.

We communicate by email, phone, face to face, video meetings, work coffees... It's up to you to choose your favorite method and let us know in a message. Let's talk!

Rado ćemo odgovoriti na sva vaša pitanja i pronaći rješenje koje odgovara vašim potrebama.

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