KLJUČNA PODRUČJA

You need to be appealing to people you want to hire and retain

• While all businesses strive to provide an excellent user experience, it's vital to remember that Employer Branding is also fundamental to business success. Candidates have a perception of what it's like to work for your firm, just as customers have an idea of what it's like to use your products or services.
• Being desirable to the people you want to recruit and keep is critical for attracting top talent, retaining that talent and all employees, enhancing productivity and performance, developing a positive company image, and encouraging employee referrals. Ultimately, it contributes to the company's long-term success and growth.
• Employer brand awareness rate (koliko je ispitanika uopće upoznato s brendom)
• 4 ključne dimenzije employer branda:
  • Imidž i ugled organizacije
  • Međuljudski odnosi i korporativna kultura
  • Primanja i napredovanje
  • Obilježja posla
• Do 2 dodatna pitanja

MODELI ISTRAŽIVANJA

Employer Brand Awareness - tržište rada

It is no longer sufficient to announce an open position and hope that suitable candidates apply. Companies must prove that they are worthy employers, and in order to do so, they must make Employer Branding a permanent priority.

Employer Brand Awareness - ciljana skupina talenata

Employer Brand Awareness research are a key tool for monitoring success and discovering the necessary adjustments in order to improve the status of a desirable employer.

Internal Employer Brand Awareness

Istraživanje među zaposlenicima s ciljem razumijevanja interne percepcije organizacije te identifikacije područja usklađenosti i odstupanja u odnosu na eksternu percepciju. Podaci se prikazuju odvojeno za zaposlenike, menadžere te na razini ukupne organizacije.