ANNUAL RESEARCH

The Emperor's New Clothes!

To see clearly is to perceive the world through the eyes of another person.

The annual research survey collects information from the general public about their most desirable employers, as well as the reasons why these companies have earned their place on their 'most desirable' list. The data has multiple benefits because it provides information about what is important to your potential employees when choosing an employer, and it serves as the foundation for developing your employer branding strategy. The most attractive and the most desirable employers are not always the biggest and strongest, but those who understand the wants and desires of their employees and, consequently, establish and enjoy a solid reputation among the general public.

METHODOLOGY

The Ant and the Cricet

We diligently collect data so that you can dedicate yourself to creating an employer brand strategy

The research methodology is 'top of mind awareness', which means that there are no suggestions or offered names of employers, but the respondent states the employers he considers the most desirable and why he perceives them as such. Based on the number of achieved points, a list of the most desirable is generated. Research is conducted on a representative demographic sample in the Republic of Croatia via online survey questionnaires.

REPORTS AND PRICES

The Wishing-Table!

4 reports and a detailed insight into how the public perceives your company, competitors or industry

Every year since 2006, we have produced fresh reports based on research data, which serve as the foundation for developing a public reputation strategies. Thanks to the fact that the research has been conducted for many years, it is possible to see the popularity of individual companies over a longer period of time and determine which of them have progressed or changed their position on the list, as well as trends regarding the wishes and preferences of candidates on the labor market.

REPORTS AND PRICES

General report

1.274 eur + VAT

  • Report of the entire research results
  • An overview of the Top 20 employers in the last 10 years
  • A detailed analysis of the attributes that respondents consider attractive
  • First-choice employers based on the type of company ownership
  • Work with the employer of first choice & change of existing employer
  • Employer attractiveness profiles
  • Analysis of top employers by gender, education, employment status, age and geographic region
  • Structure of respondents

REPORTS AND PRICES

Individual report

1.380 eur + VAT

  • Brand image of TOP 20 companies based on data collected in the research
  • Reasons for the attractiveness of first-choice employers for a particular company
  • Analysis of reasons for the attractiveness of individual companies according to gender, education, employment status, age and regions
  • Demographic structure of respondents who chose a particular company
  • Change of employer
  • Display of second and third choice employers

REPORTS AND PRICES

Competitive report

1.539 eur + VAT

  • Brand image of a competitor's company that is in the TOP 20 employers
  • Reasons for the attractiveness of first-choice employers for a particular company
  • Analysis of reasons for the attractiveness of individual companies according to gender, education, employment status, age and regions
  • Demographic structure of respondents who chose a particular company
  • Change of employer
  • Display of second and third choice employers

REPORTS AND PRICES

Activity report

1.380 eur + VAT

  • A detailed analysis of a specific activity based on research results
  • Presentation of Top employers within the leased industry
  • Change of employer
  • A detailed analysis of the attributes that respondents consider attractive
  • Employer attractiveness profiles
  • Analysis of top employers by gender, education, employment status, age and regions
  • Structure of respondents

TOP 10 OF PREVIOUS YEARS

The Brave Little Tailor

Competence, consistency and integrity

Hardworking, consistent, courageous and proactive in building their corporate culture are on the most desirable list. The public recognized them and listed them as the most desirable.

Every year, the list of the most desirable changes depending on the employers that the respondents indicate as well as the votes of the respondents. More detailed information and reasons for attractiveness are available in the annual reports.

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+NaN respondents

2022.

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CONTACT

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We enjoy communicating. We are friendly and approachable, as well as direct and concise. We are experts in our field and believe we have the answers to all of your questions, but if we don't, we will gladly investigate and learn something new and get back to you.

We communicate by email, phone, face to face, video meetings, work coffees... It's up to you to choose your favorite method and let us know in a message. Let's talk!

BLOG

Some of our stories…

The only way to grow and develop is together

We become more agile and adaptable by sharing our knowledge and experience. Knowledge is a priceless asset. Unlike other resources, which diminish with usage, knowledge multiplies and grows by sharing.

Our blog also includes a part of the personality of our employees who highlight for you relevant information about the most desirable employers, employer branding and brand awareness. Share your story with us and become a part of ours...

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